Got Boogie Fever? | Take your videos to the next level with Music Supervision

We most certainly do!

Music can be a large part of successful campaigns. Sometimes finding right track after combing through countless royalty free libraries can be exactly what the project calls for. However, there are some major advantages to syncing licensed music and there is a way to do it without necessarily breaking the bank.

Advantage one- Value

It can increase the production value of your TVC and digital spots tenfold. By syncing a song that has more production attached to it, that value gets transferred to the video itself. It inherently adds an expensive connotation and shows your audience that you mean business. Beyond inspiring cinematography and exciting editing, it is the easiest way to give your content a rounded off polish.

Advantage two - Branding

In addition to increasing production value, It also serves as a great branding tool that connects your business or product to pop culture and an existing fanbase. If you’re able to secure a sync to a top 40s track at the height of its success, that sure is a great way to flex but it’ll come with a hefty pricetag. Another, perhaps more effective approach, would be to target cool emerging artists. Explore the genre that best fits the mood of your story and take a look at the new acts that are making waves. The cost is considerably less and it positions your brand as a tastemaker, especially if that artist goes on to be the next big star.

Advantage three- Exposure

By putting out a spot with a licensed song from an artist you become connected to their fanbase. It almost acts as an endorsement from the artist and a foot in the door to thousands or potentially millions of prospective customers.

Is it in my budget?

It might not be as expensive as you think! Over the years, I have collected a lot of close friendships in the music industry and have used my connections to sync several songs at a fraction of their licensing cost. Remember the advantages I mentioned before about aligning your brand with an artist? Well, the inverse is true too. Your company may have a lot of leveraging points when negotiating a license agreement. The trick is identifying the right artist and song. That’s were we come in! We are more than happy to offer Music Supervision to our services. I personally have had a lot of success over the years and have seen my projects take on new life just by adding that shiny polish.

Video Produced for LA Galaxy’s 2018 campaign. Music: Sofi Tukker - Best Friend feat. NERVO & The Knocks