Viral in Italy | CASE STUDY

Soccer, Football, Futbol, Calcio content

After seven years of creating soccer content, I got reeled back in. Earlier this year one of my clients, New York-based DJ Gattuso, approached me with a special project. Fans of the historic Italian soccer team AC Milan had caught wind of the DJ because he shares his stage name with a former player and current head coach. More began tuning in and he started developing a cult following. Taking advantage of the occasion, he produced a song specifically made for AC Milan fans called Scusa and asked me to create a visualizer. The video spread like wildfire online and made it to several Italian broadcast TV stations, including sky sports.

A few family members from Italy told me that the video had been popping up. It’s always great to see your videos go viral and help your clients gain exposure in new markets. The main take-away here is that: niche content works.

More from GATTUSO